True North Cycle Hub is an independent rider owned bike shop and e-bike specialist located in the South West corner of the Peak District in Upper Hulme near Leek, directly beneath the magnificent Roaches.

Run by Jaime and his wife Ali, an ex-elite racer with years of experience in all cycling disciplines. Specialist e-bike experts and all things MTB but it doesn’t end there!

Our Cytech qualified bike mechanics and expert sales team are on hand to give you honest and to the point advice where you’ll see our devotion to all things bike related comes through, whether you are a mountain biker, e-biker, road rider, commuter or casual cyclist, or just need something for the kids, we have it covered.

We also have lots of carefully selected spares and accessories, including footwear and clothing from trusted bands we use in our own riding and racing. We are lucky enough to be stockists of some amazing brands covering all disciplines from Yeti, Mondraker, Haibike, Focus, Fantic and  Lapierre.

We don’t pretend to be your traditional bike shop, we operate a bespoke personal service where you can book an appointment with us, that way you get our undivided attention when booking in your bike for a service or repair, or to chat with us for your next bike purchase or bespoke bike build.

If you’re looking to ride a bike with us check out our True North Adventures page for information on specialist guiding, experiences and coaching.

We look forward to welcoming you.

Contact us today!

2021 Bikes coming soon

We are still waiting to add certain 2021 bikes to our web-site. If there are any bikes you are interested in specifically that we are not showing please fill out details below and we'll get back to you