Norway, the in the late 80’s Sweet Protection was borne.   

Stronger, lighter, better is the Sweet mantra.  A slogan that’s been with them since day one.  Designed by sport enthusiasts and their relentless drive to achieve higher performing design and materials.   This is truly reflected in todays distinctive design and attitude. 

From kayaking, to snowboarding and finally entering the bike market in 2011, Sweet Protection has never looked back from with its award winning Bushwacker mountain bike helmet.  

Continually pushing revolutionary products into the market and MIPS.  Thus making their helmets even safer. 

Further projects continually evolve,  in like fashion is their riding apparel and clothing and eyewear range.  Which continues along the same technological evolution as the Sweet Protection helmets.

The future is bright for Sweet Protection, and their motivation to make the best protection in the world is as strong as ever. 


Learn more about the ranges below

Check out the SS21 range.
In brief their range showcases, as always, that design is at the front of their passion. 


Set the trails on fire in full confidence.

As trail riding and bikes evolve, so should the performance of your helmet.  June 2021: The Trailblazer Mips helmet has earned Virginia Tech’s best rating (5 STARS) in their Bicycle Helmet Ratings program with the best helmet of any helmet they have ever tested.

Settling a long-time dilemma between downhill and trail biking with this new convertible full-face helmet.  Finally a helmet that does both. 

Inspired by the aerodynamic properties of the peregrine falcon, the fastest member of the animal kingdom,  the Falconer Aero helmet. The chosen helmet of the Uno-X Pro Cycling Team, the very first UCI Pro Team from Norway.

This model is equipped with Mips, specifically designed technology that reduces rotational forces on the brain

Sport performance sunglasses, designed for high intensity activities, equally you can also wear these in confidence for everyday use.

*This specific model comes with our unique proprietary lens technology; RIG®.


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2021 Bikes coming soon

We are still waiting to add certain 2021 bikes to our web-site. If there are any bikes you are interested in specifically that we are not showing please fill out details below and we'll get back to you