True North Cycle Hub is an independent rider owned bike shop and ebike specialist located in the South West corner of the Peak District in Upper Hulme near Leek, directly beneath the magnificent Roaches.

True North Cycle Hub is run by Jaime and his wife Ali, an ex-elite racer with years of experience in all cycling disciplines. Specialist ebike experts and all things MTB but it doesn’t end there, check out our services

Our Cytech qualified bike mechanics and down to earth sales team are on hand to give you honest and to the point advice.   Whether you are a mountain biker, ebiker, road rider, commuter or casual cyclist, we have you covered.

We also have lots of carefully selected spares and accessories, because we understand the importance of quality and cost.  Including bike spares, protection, footwear and clothing from trusted bands we use in our own riding and racing. We are lucky enough to be stockists of some amazing brands covering all disciplines from Yeti, Mondraker, Haibike, Focus, Fantic and  Lapierre.

True North don’t pretend to be your traditional bike shop.  We operate a bespoke personal service where you can book an appointment with us, having our undivided attention, when booking in for a service or bike repairs, or to chat with us for your next bike purchase or bespoke bike build.

True North Cycle Hub also do guiding , experiences and coaching. If you’re looking to ride a bike with us check out our True North Adventures page for more information. 

We look forward to welcoming you.


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2021 Bikes coming soon

We are still waiting to add certain 2021 bikes to our web-site. If there are any bikes you are interested in specifically that we are not showing please fill out details below and we'll get back to you